Client Results
Artist MT – Single Growth Campaign
The Challenge & Strategy
Artist MT wanted to break through a plateau and significantly boost the numbers for his single. To achieve this, we moved away from passive organic growth and implemented a high-impact promotional push designed to maximize reach and trigger algorithmic discovery.
The Results
The campaign resulted in a sharp increase in visibility, particularly evident in the late-November spike shown in the data.
- Massive Discovery: We successfully reached 272,819 Listeners, driving significant new traffic to the profile.
- High Engagement: The track generated 23,359 Saves, indicating that new listeners are converting into fans.
- Performance Spike: The campaign drove a total of 422,919 Streams, culminating in a massive traffic surge in late November where daily streams nearly quadrupled.
Case Study: Artist "Jenna" – Viral Single Launch
The Challenge & Strategy
Jenna was looking to break a new single into the market with immediate impact. Rather than a slow-burn approach, we executed a "trigger" strategy designed to wake up the algorithm instantly. The goal was to take the track from zero activity to high-velocity streaming in a matter of days.
The Results
The graph illustrates a textbook "viral spike," where the campaign activation (starting around Nov 30) resulted in immediate traction.
- Explosive Growth: We achieved a massive 728.3% increase in streams compared to the previous period.
- Rapid Acquisition: In a condensed timeframe, the track garnered 13,181 Listeners and 15,051 Streams, moving from a flat baseline to a vertical growth trajectory.
- High Listener Intent: The track generated 1,769 Playlist Adds, showing an incredibly high "add-to-stream" ratio. This indicates that new listeners aren't just hearing the song; they are saving it for repeat listening.
Artist A (Urban) – Full Album Strategy
The Challenge & Strategy
Artist A released a full-length Urban album, presenting an opportunity to drive deeper fan retention. Instead of focusing on a single lead single, we executed a multi-track promotion strategy, activating several songs simultaneously to maximize exposure across the artist's entire new catalog.
The Results
This approach created a massive compounding effect on audience growth.
- Explosive Growth: We successfully took the artist from a baseline of 50,000 to nearly 800,000 Monthly Listeners.
- Catalog Engagement: The strategy drove a daily peak of 77,785 streams and maintained high retention, with 2.2 streams per listener.
- Total Impact: The campaign generated 4 Million streams in just 3 months, marking a 122% increase in total listening volume.
We've promoted songs for
